Bradley Stone Nix

Bradley Stone Nix is a Managing Partner of the Southworth Group. As the newest member Brad brings an invaluable knowledge and understanding of brand identity, strategy and planning. Brad has extensive training in all aspects of branding having been trained by Landor Associates the pre-eminent branding firm in New York, N.Y. Brad has worked for and with some of the largest public and private brands in America and abroad. Including Campbell Soup, Japan Airlines, Country of Mexico, IBM, just to name a few.

For over 24 years Brad has applied his insights and management skills to a wide variety of renowned identity programs around the world for such clients as Canyon Ranch, CNL Financial Group, Intrawest, Japan Airlines, Nikko Hotel, and Special Olympics Florida.

Brad was a principal member of The Stone Soup Group, LLC. As Executive Vice President & Director of Brand Strategy, he was directly responsible for the creation of innovative branding initiatives for Saturn Corporation, Girl Scouts of the USA and the National Crime Prevention Council- where he is credited with the co-creation of the McGruff®, The Crime Dog, children’s campaign.

Brad was formally trained at Young & Rubicam New York, is a Landor Associates alumnus, and was one of the initial Americans to join Dentsu/Young & Rubicam, the first Japanese-American joint venture advertising agency. He headed accounts for McCann-Erickson and Saatchi & Saatchi Worldwide representing Pepperidge Farm, Johnson & Johnson, Colgate-Palmolive, Finlandia Vodka, Shiseido Cosmetics and RJR Nabisco Brands.

Brad graduated from Wake Forest University with a degree in psychology, honors in philosophy and was an ACC Varsity Soccer Letterman.

He lives in Orlando with his five year old daughter, Lauren.