Southworth Group Manifesto

What is Going On Out There?

Marketing communications companies, and in particular advertising agencies are not being given a proper seat at the strategic table any longer. It’s a sad truth, one that in the communications business they do not want to acknowledge or admit. Yet, it exists.

It’s not that brilliant communications ideas don’t have a profound strategic impact on a business, they do. Most clients, however, view their communications companies as purveyors of execution with a strong bias toward “what” of "what’s for sale".

Too few marketing efforts today demonstrate sound strategic underpinnings: Exampling how a well thought through brand positioning can underpin and coordinate all the tools of an integrated communications program - from the strategy, the messaging, the internal enculturation - through to the literal delivery of the customer experience.

More and more, it seems, execution trumps strategy, special effects reign and puerile jokes and titillation are the platforms from which products are sold.

This is not what we do. We do brand analysis, consulting and strategy first. Tactics second.

If this is what your brand needs and is looking for, we need to chat.