Philosophy

The Southworth Group ascribes to the affirmation, "Plan the work. Work the plan." We have a disciplined approach that has been proven over years of launching companies of all sizes. This approach, which we have coined brandRing, incorporates all of the necessary steps in the planning, creation, enculturation, execution, and deployment of a brand plan- whether launching an $89 billion start up- AT&T Hardware to Lucent Technologies; introducing a new automobile company- Saturn; or repositioning a company whose owners have left the corporate world to start anew- AOL to Bridgevine.

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."— Abraham Lincoln

We position your brand for success now an in the future. We believe a brand is more than just a name, more then a logo; it’s a network of associations. A brand is deliberate–the result of strategic considerations and careful research. And a brand promise is an experience that is continually reinforced over time.

But a brand, by itself, is not an asset. BRAND LOYALTY is the asset!
And customer loyalty is the best way to achieve sustainable profits and marketing goals.