The Southworth Group ascribes to the affirmation, “Plan the work. Work the plan.” We have a disciplined approach that has been proven over years of launching companies of all sizes. This approach, which we have coined brandRing, incorporates all of the necessary steps in the planning, creation, enculturation, execution, and deployment of a brand plan- whether launching an $89 billion start up- AT&T Hardware to Lucent Technologies; introducing a new automobile company- Saturn; or repositioning a company whose owners have left the corporate world to start anew- AOL to Bridgevine.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”— Abraham Lincoln
We position your brand for success now an in the future. We believe a brand is more than just a name, more then a logo; it’s a network of associations. A brand is deliberate–the result of strategic considerations and careful research. And a brand promise is an experience that is continually reinforced over time.
But a brand, by itself, is not an asset. BRAND LOYALTY is the asset!
And customer loyalty is the best way to achieve sustainable profits and marketing goals.
What is Going On Out There?
Marketing communications companies, and in particular advertising agencies are not being given a proper seat at the strategic table any longer. It’s a sad truth, one that in the communications business they do not want to acknowledge or admit. Yet, it exists.
It’s not that brilliant communications ideas don’t have a profound strategic impact on a business, they do. Most clients, however, view their communications companies as purveyors of execution with a strong bias toward “what” of “what’s for sale”.
“He that is good with a hammer tends to think of everything as a nail.”
– Abraham Maslow
Too few marketing efforts today demonstrate sound strategic underpinnings: Exampling how a well thought through brand positioning can underpin and coordinate all the tools of an integrated communications program – from the strategy, the messaging, the internal enculturation – through to the literal delivery of the customer experience.
More and more, it seems, execution trumps strategy, special effects reign and puerile jokes and titillation are the platforms from which products are sold.
This is not what we do. We do brand analysis, consulting and strategy first. Tactics second.
If this is what your brand needs and is looking for, we need to chat.